Smart data and optical network expansion

The growth in demand for data transmission in recent months can directly reflect on the business of telecom providers. Due to social isolation, habits and needs change. In the case of quality internet access, demand expands considerably. To meet the new demands, ISPs can look to expand their networks, and it is important to pay attention to some points in this process to grow smartly.

The first step should be obvious: organization. Having mapped processes, up-to-date accounting and efficient people management are fundamental premises for a provider that wants to grow. It is from here that detailed planning becomes possible. And in a time of crisis, where internet consumption can increase by up to 40%, mapping the network and putting together a strategic plan is what will make the difference.

A key point in provider planning is data collection and analysis. Data is extremely valuable for any company, and organized, it can bring many insights. Understand the public, competition, make a detailed analysis of the market, have the network well mapped. These are factors that allow you to direct growth where it makes sense, based on a deep understanding of the network infrastructure, and can reduce the sales cycle and optimize the provider's earnings. In addition, having detailed data about the network generates savings in the expansion process.

How?

To cite a simple example, the need may arise to extend the network by one or two incoming customers. In this case, the provider would spend 3 to 5 thousand reais to activate an extra CTO, for example. But when will that customer “pay” the expense of the expansion? In a push not backed by smart data, that provider could be losing money on an expansion that would be far more profitable if done elsewhere, with more potential customers. Or simply ripping investment into something they could think of better.

Predicting this kind of situation is possible with a good network mapping. With this data constantly updated, inside secure software, you can see where the city and its network are growing. Can you think, on top of that drawing, how the enlargement will be done. The process becomes easier and more assertive, both in terms of infrastructure and sales.

Smart data is also directly linked to innovation. This is not just a time to grow your optical network. Delivering something that goes beyond the simple sale of internet access is always desirable as a way to stand out and be ahead. Even more, to become a reference in the sector. Everything as possible, of course. The work overload in providers also tends to increase now, and first of all, it is necessary to serve well in what is already delivered to the customer.<br><br>But keep in mind that many people are looking for new plans, higher speed, better service, and regional providers are the most sought after at these times. By planning its actions in the medium and long term, in dialogue with customers and from testing new solutions, very positive results are possible. Innovating on something that no one else is doing can greatly elevate your provider&#039;s competitiveness level. Likewise, management solutions that are constantly updated are great allies at this time.

To cite a current example in the sector, telecom operators in the Northeast have already taken the lead in planning the expansion of optical networks. In particular, five companies that started as small providers and today have not only become a reference, but are already beginning to reach other regions of the country. Revista RTI will hold a webinar with the CEOs of these operators to discuss plans for expanding networks, maintaining investments during the quarantine period, among other topics. For those who want to delve deeper into the topic, it's worth following along! More information, click here.

We believe that good network design can help with all aspects of expanding an optical network

If you want to know more about network mapping, you can access the various materials available in our blog, site, and mapping tutorials using OZmap.