Is your ISP wasting resources? Know where and how to avoid

Planning is the key to utilizing your resources in the best possible way. Today, ISP's have a wide market to be explored, and it is necessary to think strategically to perform their functions with maximum efficiency. An adequate infrastructure is necessary for the provider to be useful and responsive, but more than that: to identify and correct the points where ISP resources can be wasted.

An important issue for sustainable growth, using resources in the best way to achieve good results, is linked to develop the management of ISP's in a professional manner. Thinking strategically in a market as competitive as this is fundamental. Small actions and improvements in key aspects can be a big advantage over the competition.

And what are the wasteful points at your ISP?

1 – Lack of adequate infrastructure

This is one of the big factors that hamper the provider's efficiency regarding the use of its resources. It is necessary, for example, to know what type of technology your provider uses within the optical fiber, to identify if it has the appropriate infrastructure for it.

As much as GPON or EPON deliver very similar results, it is not only in the investment cost that their difference lies. GPON networks are best suited for internet providers with a high number of users and services, and are also best suited for service sprawl. On the other hand, the EPON network (or GEPON, as it is known in Brazil), has less bandwidth and number of customers, being more suitable for ISPs that are starting fiber operations, have a smaller variety of services or operate in a region of reduced area.

2 - Quality of equipment

Excessive expenses with maintenance, regulation and updating of the system constitute another point that can have a great waste of resources by the ISP. The old adage of “cheap is expensive” fully applies here. It is much preferable to make a greater investment in good equipment, of high quality guaranteed and approved by Anatel, than to spend more in the future with constant maintenance and rework.

Furthermore, using poor quality equipment can lead to consequences such as the loss of customers and a need to increase technical staff to meet the extra demand, which could be avoided.

The use of technologies that are outdated in terms of ISP responsiveness can also cause the provider to operate more slowly and not be as efficient as possible.

3 - Non-standard processes

In addition to investing in the technical issue, one cannot neglect the management of the business. The standardization of internal processes is something that directly impacts the quality of service, and can make a leap in operational efficiency gains. Modernizing ISP management requires strategies, training for the technical team and some effort, but it will help you reduce costs, contain waste and increase the quality of services provided. This standardization can range from the layout of the company's facilities to standardizing service schedules to optimize travel routes and network projects.

4 – Customer service

A major success factor for the ISP is to focus on customer loyalty. Maintaining a fully functioning operational structure is essential for this, and avoids generating costs due to inactivity. To achieve this goal, it is necessary to provide a differentiated and personalized service, both remotely and in person. Tools such as chatbots help to deal with this service, performing actions that can be standardized and easily monitored.

5 – Not analyzing the area of activity

Especially for small providers, not studying all the possibilities of the area where you intend to work can generate a great waste of resources. Often it is not worth competing with large operators, even if the already existence of a fiber infrastructure to be used appears to help the economy. In the end, it may be more advantageous to open fiber in another neighborhood where there are no competing companies, or to expand in non-fiber regions. Regionalizing is a good strategy for the small provider, meeting the demands of the locals and creating a great possibility for growth.

6 – ISP security issues

Having a secure system is a necessity. ISP security problems can cause attacks and damages, affecting it negatively, and ensuring a secure and shielded network from any type of external threat should be a priority. Although attempts to capture data from the inside of the optical fiber are easily detectable, since the process requires the deflection of a large amount of the light created inside, it is necessary to pay attention to the other end. Spam, viruses and spyware cause serious damage to companies and consumers, and the front door is usually left open due to carelessness. We need to redouble our attention to data security and understand that everyone, from IoT device manufacturers, ISPs and users, should invest in and apply the best security practices available.

7 - Management problems

With more quality in the management of your provider, the amount of errors and time spent on them will be less and less, greatly reducing the waste of resources and operational costs. Modernizing and optimizing internal processes can increase your provider's efficiency and results, and is directly linked to providing quality customer service.

THE network management also collaborates in this regard. Being able to carry out effective monitoring to identify any abnormality in the network behavior is essential to avoid waste and act efficiently. A well-structured network design can anticipate the existence of errors, facilitate network maintenance and future expansions, optimize the capacity of network assets and the correct management of assets and liabilities, and keep complete information on all connections and amendments organized. optics.

Want to further optimize your management? Discover OZmap's solution for optical network mapping!